Outrank.com

This month, Outrank.com learned that Google has announced the completion of Caffeine, a new method of indexing that provides “50 percent fresher results for web searches” according to a statement from the company’s official blog.

This comes after many in the search engine marketing industry were affected by last month’s notorious “Mayday” update. As such, it is important to understand the difference between Mayday and Caffeine. On May 30, Matt Cutts, who heads Google’s “Webspam” team, summed up the update and its aftermath:

“[Mayday] has nothing to do with Caffeine…it’s an algorithmic change that changes how we assess which sites are the best match for long-tailed queries.”

Simply put, Cutts directly implies that Mayday is only concerned with how sites are ranked for targeted keywords.

Caffeine, on the other hand, is a “huge infrastructure change,” explains Maile Ohye, a Senior Developer Programs Engineer with Google. “It’s the idea that we can now take our entire index and update it a document at a time [...] We have all these ways to push a document out faster and get it to users quicker.”

As news outlets, social media platforms and blogs provide a constantly-updated stream of information, Google has provided ways for pages to rank faster. By pinging aggregators, syndicating content with a web feed, and publishing timely updates on social media sites, you may find Caffeine to be a blessing rather than an obstacle.