Outrank.com

Guest blogger: Tara Cuccia
I recently came across a great article by Ashlee Vance on Bloomberg Businessweek: “This Tech Bubble Is Different: Tech bubbles happen, but we usually gain from the innovation left behind. This one—driven by social networking—could leave us empty-handed.”
Vance talks about how geniuses from the most reputable colleges in the world came to [...]

SEO company Bright Builders has been ordered to pay $770,000 in damages to The Roger Cleveland Golf Company by a federal court in South Carolina after allegedly enabling the sale of counterfeit merchandise.
The company, hired by Christopher Prince (fined $28,000) to work on a web site selling knock-off golf clubs, optimized the site for keywords that allegedly infringed on [...]

On February 7, persistent internet pioneer AOL bought news website and content aggregating blog The Huffington Post for a cool $315 million. Arianna Huffington, the most visible of the website’s founders, will also take charge of all content offerings for AOL in general.
This news recalls Yahoo’s purchase of Associated Content and a familiar debate on [...]

The interaction between online and offline shopping habits is nothing new. Customers have been using the internet to research buying decisions before going to the store for years. In fact, a landmark Forrester research study concluded that more than 46% of offline purchases were researched on the web beforehand, and this number is sure to [...]

Outrank.com, an Austin-based local search engine optimization (SEO) firm, has recently announced that they have grown their active client base to an all-time high of over 5,000 accounts.
This number is exceptional for the industry, where small SEO companies with a limited number of clientele are common. Outrank has reached this milestone for the company by offering [...]

Hearst Corporation, one of the world’s largest media companies, has announced plans to acquire iCrossing, an international digital marketing agency. Outrank.com has learned that the takeover is still contingent on formal outside review.
Hearst Corporation owns 53 newspapers, including the Houston Chronicle and San Francisco Chronicle, and nearly 200 magazines, including Good Housekeeping and Cosmopolitan. In just over a [...]

On Monday, the Interactive Advertising Bureau announced the formation of the IAB Multicultural Council. The IAB, an industry nonprofit whose members control roughly 86% of internet advertising, states that the Council was formed to “focus on key issues that impact marketing and advertising within the multicultural marketplace.”
Concurrently, the IAB released “U.S. Latinos Online”, a presentation of data from [...]