Outrank.com

On Monday, the Interactive Advertising Bureau announced the formation of the IAB Multicultural Council. The IAB, an industry nonprofit whose members control roughly 86% of internet advertising, states that the Council was formed to “focus on key issues that impact marketing and advertising within the multicultural marketplace.”
Concurrently, the IAB released “U.S. Latinos Online”, a presentation of data from [...]

On May 20, Google and DISH Network officially announced the launch of Google TV, calling it ”an open platform that seamlessly integrates multichannel television with rich web media content.”  This announcement has rightfully caught the attention of the internet marketing community, including Outrank.com.
Based on Google’s Android mobile OS, the new interface is tailored to their own [...]

Outrank.com recently found, according to two sources cited by the New York Times, that the Federal Trade Commission now has two more weeks to investigate Google’s $750 million purchase of mobile advertising giant AdMob.
While multiple outlets have speculated that the FTC would block the acquisition, recent developments suggest otherwise. Apple, who lost in a bidding [...]